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Thursday, June 30, 2016

American Academy of Orthopaedic Surgeons

6.29.2016 4m
6.30.2016 18m
June eom: 314 ytd: 1095
Riding along Baum Blvd, saw this billboard put up by the American Orthodpedic Association. I like the Orthopods, and I like a public message that reminds me that cyclists are fragile.



What I don't like about the sign is the negative opening.
It flows like: We all know that some cyclists break rules
BUT REALLY you should remember they're fragile.

What kind of opener is that? Here's some parallel examples.
  • Not all women are sober and modest. BUT Fund Planned Parenthood
  • Not all black people aspire to "white success". BUT Restore the Voting Rights Act
  • Some children really misbehave. BUT store your guns securely, and where kids can't find them
I really prefer the sign carried this message: Great day for riding. Got to see Jon, JP, YC, and SB. Heard this later in the day on NPR. Excellent listening:


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